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更改域名:保持 SEO 的 SEO 清单

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Tushar 发表于 2022-11-23 18:09:32 | 显示全部楼层 |阅读模式 打印 上一主题 下一主题
 
尽管想要更改域名的原因有很多,但请记住,这是一项微妙的操作,在自然引用方面存在风险。一些主要原因包括,例如: 更改扩展名 更改商品名称以保持通信一致 更改活动以保持一致的域名 重置声誉以不再与旧站点或旧站点相关联旧品牌 保持良好 SEO 的最佳实践 域名更改是一项繁重的操作,如果管理不善,对 SEO 而言可能是灾难性的。因此,我们提供了在更改域名时保持良好 SEO 的 11 个技巧。 1. 对旧版网站进行备份 在进行任何更改之前,务必保存最新版本的网站,以便在需要时进行备份。虽然它可能永远不会被使用,但这个备份很重要,因为在出​​现问题时,它可以让你回到网站的最后一个功能版本。如果您不知道如何进行备份,请联系您的主机或网站管理员,他们将能够帮助您。 2. 做一个反向链接清单当你决定改变你的域名时,你可能会失去所有指向你网站的外部链接,这些外部链接出现在其他互联网网站上。为了避免丢失它们,第一个重要步骤是列出所有重要的反向链接。更改域名后,请立即联系相关站点的网站管理员,请求使用新的 URL 更新这些链接。

因此,目标将是尽可能多地替换,以免丢失反向链接。 3. 在不修改的 奥地利电话号码几位数 情况下迁移站点 为了保持最佳引用,迁移站点、保持相同的结构和相同的页面名称很重要。与反向链接一样,还可以考虑更新所有内部链接,包括您自己的内容或媒体之间的链接。 4. 设置从旧域到新域的重定向链接 添加从旧域到新域的 301 重定向是必不可少的,这样您的用户即使不知道您的新域名也能继续登陆您的网站。此重定向还可以让 Google 了解您更改了域名。每个页面设置的重定向链接必须准确:重定向到新域名的首页是不够的。 5. 在旧域上添加自定义 404 页面添加 404 错误页面可以增加安全保证,并在其中一个重定向链接出现故障时通知用户网站的新网址.此页面的目的是鼓励用户在链接未自动切换时手动切换页面。 6. 上线前测试 虽然这个建议看起来很明显,但在进行任何最终更改之前,请考虑执行测试以验证整个站点是否正常工作。在此阶段,彻底测试所有链接以验证它们是否重定向到正确的页面非常重要。 7. 通知谷歌域更改有一种方法可以通过谷歌搜索控制台正式警告搜索引擎。为此,请执行以下步骤: 添加 301 页面 在 Search Console 中创建新站点并将您自己标识为所有者 通过指定两个关联的网址将域名更改通知 Google 8. 创建并发送包含新站点地图的站点地图URL 为方便新网站的索引以及 Google 对其的考虑,您可以提交站点地图(即您网站的详细计划,其中列出了所有页面和您的树结构)。



此添加可以帮助您更快地恢复 SEO。 9. 关注新域的索引和定位 在所有这些变化之后,重要的是在接下来的最初几周内密切关注 SEO 的演变,以确保搜索引擎理解您的方法。为确保您不会遗漏任何内容,请记住监控潜在 404 错误的到来,以及关键字的定位(在某些关键字可能下降的情况下)、访问量下降、机器人的活动、通过 Search Console 对页面进行索引以及对日志进行监控。 10. 使用重定向保持旧域名活跃 必须保持旧域名长期活跃(如果它是一个重要站点,甚至无限期),并进行所有必要的重定向。的确,并不是所有的外部链接都可以更改,有些会继续指向你的旧域名。快速削减旧域名意味着冒降低其受欢迎程度的风险,并间接降低其自然引用。 11.更新推荐网站的网址为了保持一致的引用,重要的是在引用网站的任何地方更新您的域名,例如在社交媒体帐户的个人资料上,在Google我的业务上,在Google Ads上......在与反向链接一样,您可以联系引用网站的网站管理员。

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